Strategic Sales and Marketing Planning

Build capability that translates into stronger performance.

Teams without clear sales and marketing plans lose focus and growth momentum. This programme gives managers a practical structure for analysing the market, choosing priorities and translating strategy into coordinated action.

Learning objectives

• Conduct market research to uncover customer needs, trends and competitive insight.
• Lead SWOT analysis that supports focused strategic planning.
• Develop sales and marketing plans with clear success measures.
• Perform pricing analysis that supports profitability and market fit.
• Use competitive analysis to identify opportunities and strengthen positioning.
• Develop and control marketing budgets for stronger return on investment.

Who should attend

Chief Marketing Officers, Commercial Directors, Sales Managers, Branch Managers, Brand and Communications Managers, Business Development Managers, Client Relationship Managers and Key Account Executives.

Delivery format

Open cohort or corporate delivery. The programme can be tailored for an organisation’s sector, priorities and participant profile.