Mastering Sales Leadership: Managing and Motivating Sales Teams

Build capability that translates into stronger performance.

A strong sales team needs more than individual effort. This programme helps managers transition from personal selling to leading people, setting clear expectations and using performance information to improve execution.

Learning objectives

• Transition from selling personally to managing people-driven sales teams.
• Apply relevant sales KPIs and metrics to track performance.
• Manage pipelines for stronger control and more reliable forecasting.
• Help teams close more opportunities in the right customer segments.
• Strengthen relationship-building practices that improve loyalty and lifetime value.
• Coach, mentor and manage sales professionals to exceed targets.
• Communicate with clarity within the sales team and across departments.

Who should attend

Chief Marketing Officers, Commercial Directors, Sales Managers, Branch Managers, Brand and Communications Managers, Business Development Managers, Client Relationship Managers and Key Account Executives.

Delivery format

Open cohort or corporate delivery. The programme can be tailored for an organisation’s sector, priorities and participant profile.